Brand collateral refers to any materials that a business uses to represent its brand and communicate with its audience. This can include things like business cards, brochures, flyers, and more. When a business creates new brand collateral, it can help to create awareness and promote the business in a number of ways. First, new brand collateral can help to refresh the public's perception of the business. If a business has been using the same materials for a long time, they may start to feel stale and unappealing to potential customers. By introducing new collateral, a business can show that it is still active and relevant, and that it is willing to invest in its image. Second, new brand collateral can help to reach new audiences. By creating materials that are targeted towards specific demographics or that highlight new products or services, a business can attract new customers who may not have been aware of the business before. This can help to expand the business's customer base and increase its overall visibility. Finally, new brand collateral can help to establish the business as a thought leader in its industry. By creating high-quality materials that showcase the business's expertise and innovation, a business can position itself as a go-to source for information and products in its field. This can help to build trust with potential customers and set the business apart from its competitors. Overall, creating new brand collateral is an important part of any business's marketing strategy, as it can help to create awareness, promote the business, and establish its reputation as a leader in its industry.