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BRAND IDENTITY

Complete packages creating all aspects of a brand's visual identity including aspects of all services plus strategy.

A brand identity is the visual and emotional image a company projects to its audience. It is made up of various elements that work together to create a cohesive and consistent message. These elements can include: Logo: The logo is a visual symbol that represents a brand. It is often the most recognizable element of a brand identity and should be simple, memorable, and versatile. Color scheme: A brand's color scheme should be consistent across all marketing materials and should be chosen carefully to evoke certain emotions or convey a particular message. Typography: The typefaces used in a brand's marketing materials should be consistent and reflect the brand's personality and style. Imagery: The imagery used in a brand's marketing materials should be consistent and reflect the brand's values and target audience. Tone of voice: The way a brand communicates with its audience should be consistent and reflect the brand's personality and values. Tagline: A tagline is a short, memorable phrase that sums up a brand's message or purpose. Brand guidelines: Brand guidelines are a set of rules that outline how a brand's identity should be used consistently across all marketing materials. By carefully crafting and consistently implementing these elements, a company can create a strong and cohesive brand identity that effectively communicates its message to its audience.

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The Process

Discovery

We meet to conduct a complete analysis of the business. We use this information to craft a written Creative Brief for the project.

Stylescapes

Our teams collaborate to translate this written Creative Brief into various and distinct visual paths to choose from.

Prototyping

Our creative team begins rapidly prototyping initial logo designs in-line with the chosen Stylescapes.

Expanding

Our team expands these logo concepts into final brand guidelines including imagery,  typography, color-scheme, tagline and tone.

Clients

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