Logo design is the creation of a visual symbol that represents a brand.
The logo design process typically begins with an informative session—Discovery—between the designer and the client to discuss the company's values, mission, target audience, and overall goals for the logo. This initial meeting is an important opportunity for the designer to gather information and get a sense of the company's branding needs and preferences. This is then consolidated and refined to create a Creative Brief. After the initial meeting, the designer may create mood boards or brand Stylescapes to explore different visual directions. Stylescapes are collages of images, colors, and text that help to convey the overall aesthetic and feel of the brand. Once the designer has a good understanding of the client's needs and has explored a range of design options, they can begin prototyping the concept sketches of the logo. Prototyping is the process of creating digital concept sketches that may be rough, or even hand-drawn ideas that are then refined and developed into more polished designs through revisions until the final design is approved.
We meet to conduct a complete analysis of the business including goals, challenges, customers, and brand attributes in a multi-hour discussion. We use this information to craft a written Creative Brief for the project.
Our teams collaborate to translate this written Creative Brief into various and distinct visual paths to choose from.
Our creative team begins rapidly prototyping initial logo designs in-line with the chosen Stylescapes.