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From Dream to Reality: The Birth of unQuestionable

Updated: Oct 14

From a Middle School Dream to a Creative Revolution: The unQuestionable Journey

I've been sitting on this brand idea for what feels like forever, tinkering away in the background like some mad scientist chasing perfection. But you know what? Enough is enough. If I keep tweaking and overthinking, this thing is never going to see the light of day. Fun fact: I think I've only ever invited about five people to 'like' my page—and even that took ages. So, here it is: the story of unQuestionable.



It all began back in seventh grade during a Computer Technologies class. Picture this: I'm flipping through the latest Skateboard Magazine when inspiration strikes. My classmate Hipolito can vouch for this moment. We were tasked with creating a fictitious company, and I wanted something that embodied confidence and swagger. That's how unQuestionable Truck Co. was born. (For the uninitiated, "trucks" are essentially the axles on a skateboard.)


Original logo design for unQuestionable featuring some other ideas and original business card

This wasn't just a class project; it was the seed of something much bigger. Every time a school assignment called for a mock business, unQuestionable was my go-to. It evolved into more than a name—it became the skate crew, the squad. Shout out to Austin, George, B-Ren, Brandon, and even, Skyler and Zakk. But as life moved forward, skating took a backseat.


unQuestionable senior project at MSUM featuring custom skateboards, clothing, website, and more

Fast forward to college, and I got another shot at bringing this vision to life. unQuestionable resurfaced, but this time it wasn't confined to skateboarding. I dove into music production and design, crafting flyers and even custom skate decks. I had zero formal training in music, but freestyling with the crew and making beats was too much fun to pass up. The energy was electric, blending design, skate culture, and music into one creative whirlwind. But here's where I tripped up: I became obsessed with perfection, and it slowed me down.


Then life threw some curveballs. My son Orion was born, but complications made it tough to see him as much as I wanted. I lost my dad on a Friday the 13th, and not long after, my steady job at Wells Fargo slipped away. It felt like one hit after another. But in the midst of all that chaos, something unexpected happened. I met someone who would change my life—in a McDonald's drive-thru at 3 AM, of all places. "Thank you for stopping at McDonald's, how may I help you?"—the sweetest voice cutting through the static of late-night radio.


What started as a chance encounter blossomed into a wild friendship with Nana filled with festivals, near-death experiences, and even a pilgrimage to Mecca. Fast forward to today, and we're raising our son together, along with a daughter navigating her own medical journey with a rare genetic disorder.





These experiences reshaped my perspective. I started working at First Ave Promo, crafting eye-catching banners, signs, and decals. I've had the privilege of collaborating with some incredible people like Leah, Dalton, and Tyler. Big thanks to Jordan Brien (Mic Jordan) for introducing me to the place. But even as I poured myself into this work, I realized I'm not like other designers, photographers, or videographers. I'm always looking at the bigger picture—how every piece fits together, how business and creativity intersect.


That's why I'm finally pulling the trigger on unQuestionable. This isn't just a brand; it's the culmination of everything I've learned and experienced—the struggles, the triumphs, the creative sparks. unQuestionable is now a full-fledged creative agency specializing in media production, branding, and strategic consulting. We're here to help artists, entrepreneurs, and businesses elevate their brand identity and digital presence.


We're not just playing it safe, either. We're integrating cutting-edge technologies like AI, rolling out merch on our website, and producing educational content on our YouTube channels. It's big, it's bold, and it's unapologetically unQuestionable.


Mark your calendars: October 21st is the official launch of unquestionable.com. This will be the hub for everything—video content, service bookings, ticket sales, free downloads, merch, and even a Discord community for our Pro subscribers. Whether you're looking to book a livestream, need a comprehensive branding package, or just want to see what we're all about, this site is going to have it all.


I'm not going to keep flooding Facebook with updates about unQuestionable, so now's the time to connect with us on all platforms. Subscribe to unQuestionable TV and unQuestionable Studio on YouTube for our latest video content. Follow us on X (formerly Twitter) for real-time updates and support HERE. And keep an eye out for our TikTok channel—it's coming soon, and you won't want to miss it.


So that's the journey—from a middle school class project to a dynamic creative agency that's ready to make waves. And the best part? This is just the beginning.


If you've ever felt the itch to bring a creative project to life, or if your business needs that extra spark to stand out, unQuestionable is here to make it happen. Let's build something extraordinary together.


Relax—It's unQuestionable.


For inquiries about our services or to learn more about how we can help elevate your brand, visit unquestionable.com or drop us a line on any of our social platforms.

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