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Behind the Beats: Unraveling the Journey of Durow, Fargo's Rising Pop Phenomenon

Updated: Jan 24



EXCLUSIVE – In an exclusive episode of Crazy Talk with Crazy Flow, the spotlight shone on Alex Durow, artistically known as Durow, and hailed by at least one person as the Pop Prince of Fargo. Renowned for his eclectic mix of genres and emotive vocals, Durow delves into his artistic process, inspirations, and the highs and lows of his musical journey.


Durow's musical odyssey began in childhood, with his voice and piano as his primary instruments. A unique blend of hip-hop undertones mixed with R&B, pop, and EDM all show his versatility. Discussing his genre, Durow explains how he doesn’t really box himself into one category, but really resonates with a fusion influenced by different genres, aiming to redefine pop music.



Durow performs energetically at Hype Fest 2023, on a stage with modern lighting and a lively audience.
Durow performs energetically at Hype Fest 2023, on a stage to a lively audience.

With an impressive discography, including projects like his newest solo project 'Liv Desi Liv' and collaborations with various artists such as Malovinci, Durow reveals his creative ethos viewing each project is a different canonical experience rather than just songs. He also discusses the challenges of being an independent artist, highlighting the financial uncertainties and the pressure of self-promotion.


Durow's persona extends beyond his music. He's a multifaceted individual with interests ranging from astronomy to physics. He emphasizes that music is just one part of his identity and speaks about his love for exploring and learning new things.

Looking to the future, Durow is focused on pushing boundaries and experimenting with sounds. He expresses his desire to evolve both as an artist and a person.


What makes Durow stand out is his authenticity and emotional depth. He explains that his music reflects his personal experiences, thoughts, and feelings, acting as a diary that is raw, real, and relatable.


“Crazy Talk” with Crazy Flow provided a rare glimpse into the life and artistry of Durow. His story is one of passion, perseverance, and unwavering dedication to his craft. As he continues to captivate audiences with his unique sound and honest lyrics, Durow remains a symbol of artistic integrity in an ever-changing musical landscape.


Listen to Durow's music HERE.



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